HealthSystems Direct LLC

Business Planning

The business plan is equally important to the strategic plan. Many companies confuse these related but separate processes. In the development of the business plan, all assumptions should be thoroughly tested and critically evaluated. The importance of diligently “pressure-testing” all assumptions cannot be overstated. The next step is the implementation and market acceptance of the strategy. Failure at this point can jeopardize both company and career.

Factors that contribute to the development of achievable business projections include detailed market data, realistic sales projections, competitive environment for both product and staff, and sales cycle time (commonly misunderstood). Further, the importance of accounting treatment is rapidly growing in the stock market. Several business consolidations have suffered drastic stock price discounting or bond rating deterioration as a result of adverse accounting treatments or poor execution of policy. Not only must the combination be established from a business imperative, the technical elements of strategy and business execution have proven to be of equal importance.

Very few companies employ expert staff to answer these questions in adequate depth. The proof of this is in the news almost daily. How many companies have announced reactive (rather than proactive) business strategies in the last few months or have disappointed Wall Street expectations?

We will help you avoid such costly and upsetting miscalculations. The seasoned staff at HSD is renowned for their ability to ferret out the critical vulnerabilities of strategic and business plans. Once identified, the solution can be found and the disaster avoided. Moreover, with robust computer modeling, the sensitivity of the business plan can be assessed. Identifying and quantifying the mission’s critical assumptions and resource deployment strategies will keep the plan on track during turbulent times.